Marketing HBCU Sports to Black Consumers

Hosts Rekaya Gibson and Angela Spears chat with special guest Dr. Kristal McGreggor, a sports management adjunct faculty at Jackson College. They discuss the sports culture of Historically Black Colleges and Universities (HBCU) and why the time is now for HBCUs to market to Black consumers. They share their recommendations on how to market HBCU sports to Black consumers. Also, they talk about Hampton University and North Carolina A&T leaving the Mid-Eastern Atlantic Conference (MEAC) to join the Big South Conference. Is the decision to leave the MEAC killing the culture of HBCUs?